Buyer’s Guide to help consumers make smarter purchasing decisions. Our goal is to highlight helpful, data-driven information that allows our users to pick out great products that meet their specific needs. Relying on strong data analysis to drive our site lets us provide you with better recommendations and more helpful product information.
The specific goal of this particular project was to increase the usability, increase click-through rates, make UI components more functional and attractive.
The new design resulted in a new record of 2M monthly visitors, a 20% increase in out-clicks, and 60% more conversions.